This combination can improve your Adword visibility if you convert your facebook´s audience members because it will increment your bids. These two platforms used together can create a better chance to get beyond the expected. It must also be noted that Google Adwords is more expensive per click as compared to other PPC platforms because Google not only enjoys more traffic than any other site on the web but also offers a vast array of analytics and various other tools to help you analyze and manage the results of your campaign. Google AdWords is an auction-based system where advertisers secure a single ad space after a tough competition, and so you will have to pay more for clicks that are pointed by competitive search term. The essence of PPC is simple you pay for every click on your ad. Targeted traffic means that the most relevant potential customers will see your ad.
There are some PPC platforms out there today, but as you need one that is popular among people and drives targeted traffic, we would recommend starting with Google AdWords. The higher you want to see yourself in the ranking, the more you will have to pay for it. Everyone knows that the top position gets the most clicks and views, so it’s only natural for advertisers to strive to bid for the top position. However, to be able to click on your ad, people need to see it first.
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